Fast-food makes you fat? No shit Spurlock!
AP - McDonald's is taking its beef with a US documentary film to Australia's TV screens in an ad campaign biting back at suggestions that its food is unhealthy.
In the film Super Size Me, American filmmaker Morgan Spurlock eats only McDonald's fare for 30 days, and in the end piles on 12 kilograms and gets sick.
The film grossed Australia's highest-ever opening weekend takings for a documentary, raking in $353,700 in four days.
McDonald's Australian arm hit back quickly.
"We did some research with our customers, and because of the fact that we were silent in regards to the film, they took it that our silence basically meant guilt," Guy Russo, McDonald's chief executive in Australia, told Sky News television.
"I think he's providing false claims to Australians," Russo said of Spurlock. "I won't take that sitting down."
McDonald's campaign attacks the film as being "about someone who decides to overeat".
In the TV ads, Russo derides Spurlock's claim that eating nothing but McDonald's for 30 days can make you sick.
"Surprise, surprise," he said. "He finds out it was an error. I could have told him that."
McDonald's has been trying to revamp its worldwide junk food image, launching healthy alternatives to its long-famous burger meals.
It's added low fat milk and fresh apples to its menus in the United States. It has also brought in options like Fish McDippers in Japan and sliced fruit in Britain.
In Australia it introduced salads and yoghurt 18 months ago. It lists the nutritional contents of each meal on food wrappers and posters.
Russo said he eats at McDonald's about three times a week but wouldn't overdo it, like he insists Spurlock did.
"I'm of Italian descent," Russo says, "and I couldn't eat Spaghetti Bolognese every day."
SOURCE: NineMSN
Ay-fucking-men.
I'm sorry to all the left wing hippy fags that hang out on the internet, but on this particular question I am afraid I must take the side of corporate greed, satan, McDonalds and all that is wrong with this world.
This documentary is a total crock of shit. If you eat nothing but fast-food for a whole month you will get sick. No shit Spurlock! I'm sure if I chow down on nothing but spinach for a whole month that will make me very very sick. But that doesnt mean im going to go out and make a movie about how Popeye is ruining America. (THAT SAILING FUCKER! DOWN WITH CAPITALIST SAILOR SCUM!!!)
The REAL question is "Who Cares?". Goddamnit! Just let the fat fuckers of the world eat what they please.
Also let me make clear that just because I am defending your company doesn't mean I don't think you are a cock smoker who should stay the fuck off my TV screen Guy Russo. Because I do.
Posted by ExistAngst at June 16, 2004 05:27 AM